This non-profit organization combines classical and contemporary dance on ice. The identity I designed uses their initials, but replaces the ‘I’ with a ballet pointe shoe with a figure skating blade attached.
There have been multiple postcards designed, all with the idea in mind that they can be used for event promotion or company advertising, thus having a blank back to print info for upcoming events, as well as a space for mailing address.
The logo was also applied to apparel and other memorabilia for the skaters.
